The R7 brand is about motorsports, based primarily on the Classic Mini and carbon fiber, but really it's deeper than just car parts. The passion is in the design. Being different. Melding classic with modern. Going ROGUE. Sure I do stock replacement parts, and not everyone is going to like the branded designs but isn't that what Rogue is about.

The composite parts are designed to "add lightness" while at the same time increasing the aesthetics. That being the case they are used widely in both racing and street or everyday use. They are easy to care for, don't rust and are based on current composite tech.

The branded merch is an addition to help shout out to the ICON  we love to drive. The purchase of merch goes a long way in helping to fund the design and development of new products. But again it goes deeper. It's meant to be a statement. Sure not everyone is going to understand or appreciate it. Some say it's about driving a classic, but I like to think of it as building a dream and driving it. So please take a look at the branded merch collection, it's continually changing. Let me know if you have any ideas you would like to see added.